Designer with 20+ years of experience.
Before design, there was music. As a guitarist and songwriter in São Paulo’s hardcore underground, I recorded 8 albums across 3 bands, all with original material. That’s where I learned about rhythm, structure, collaboration, and pressure — lessons I still carry into my work today.
These days, I usually step in when the challenge goes beyond “making things look better.” It’s about aligning people, constraints, and decisions into something that actually works — especially when things start to break: critical flows, fragile trust, unclear trade-offs.
My role is to make the invisible visible — to give shape to intent, surface consequences, and build systems that hold up end-to-end. From interface to what sits behind it: interaction patterns, content, workflows, governance, and how teams operate.
In the end, it’s about creating systems that can take a hit — and experiences people can rely on.
Career Overview
Design leadership at scale across large companies and complex environments turning ambiguity into systems that ship, powered by craft, build, and (now) AI.
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Education
My academic path includes research on customer behavior and case studies in UX, Visual, design-ops and co-design, understanding how agile and lean practices drive business outcomes and design excellence.
Advertising
Bachelor's Degree — USCS
Branding
Specialization — HSM University
User Experience
Postgraduate — PUC-RS
Vibe Coding AI
Postgraduate (ongoing) — Impacta
Beyond the design
